As Communicator

Experience in Communication & Media

• Digital Branding Consultant to a sitting Minister in Punjab 2016
• Digital Branding Consultant to the Bihar Foundation, Government of Bihar 2015 till date
• Chief Communication Adviser, Global Bihar Summit 2012
• Advisory Committee Member, Unique Identification Authority of India (UIADA) – 2012-2014.
• Communication Consultant, Delhi Integrated Multi-modal Transport Systems Limited – 2011 till date
• Adviser, Social Media, Doordarshan National (DD – 1) - 2012
• Adviser, Social Media, Oil & Natural Gas Commission (ONGC) - 2012
• Member Core Committee, Health Communication, Ministry of Health & Family Welfare – 2012
• Political Advisory Consultancy of political parties and candidates in JDU, BJP, and Congress
• Managing Director, SAUV Communications Private Limited (Current) – 2011 till date
• Documentary Film on Western Tibet, Corporate film on Prasar Bharati, Brand campaigns on Delhi Government
• Photography exhibitions: titled (1) ‘Himalayan Mystique’ held in Delhi, Dehradun, Allahabad and Hong Kong
• Additional Director General, Organising Committee, Commonwealth Games 2010
• Director, Information & Publicity, Government of NCT of Delhi
• Deputy Director General, Prasar Bharati (2001-2006)

POLITICAL ADVISORY CONSULTANCY

• JDU
• BJP
• Congress

SOCIAL MEDIA MARKETING

• ONGC
• PETROTECH
• DOORDARSHAN
• DIMTS
• Manipur Tourism
• Shrimanta Shankar Deva Campaign
• Bihar Foundation for reaching out to NRBs worldwide
• Medical Tourism Promotion by Ministry of Commerce
• Lal Bahadur Sashtri Institute of Management
• Bihar Global Summit
• Institute for Integrated Rural Development

MEDIA ENGAGEMENT

• Star Health Insurance
• Joint campaign for St Stephen’s & Hindu College
• International Puppetry Festival
• World Badminton Championship
• Sangeet Natak Akademi
• Sahitya Akademi
• Punjabi Akademi
• Global Bihar Summit 2012
• Commonwealth Games 2010
• Delhi Government

BRANDING EXPERIENCE

• Delhi Integrated Multi modal Transport System, Limited
• Delhi Commission of Child Rights
• Nav Prayas – an NGO
• Global Bihar Summit 2012
• Institute for Human Development

ADVERTISING CAMPAIGNS

• India Post
• Rights to Education
• Child Rights
• Chanakya IAS Academy
• Sangeet Natak Akademi
• Green Delhi

Membership Of Professional Associations

• Institute for Human Development
• Foreign Correspondent Club
• Public Relations Society of India
• Advertising Research Society of India

Awards & Juries’ Applause

• Was honoured by the Delhi Commission for Women in 2001 for his contribution to the cause of under privileged women and children in Delhi.
• Was given ‘Award for Excellence in Public Service’ at India International Centre by the then Minister of HRD, Murali Manohar Joshi.
• Was given Award for excellence in media research by Media Professional Forum and the award was given away by Chief Minister of Delhi, Ms Shiela Dikshit in 2009.
• Was given Ghalib Academy’s award for media research in 2009
• In July 2009, the Ministry of Information & Broadcasting nominated him as Member of the Inter-Media Publicity Co-ordination Committee (IMPCC).
• In 2010, the Indian Institute of Learning & Advanced Development (INLEAD) nominated him as a Regent of the INLEAD Federation.
• In 2010, he was nominated to the Board of Studies of University School of Mass Communication (USMC), Guru Gobind Singh Indraprastha University.
• In 2012, Sahay was nominated as the member of the Advisory Committee of the Unique Identification Authority of India (UIDAI) for IEC strategy implementation of the project Aadhaarof the Government of India.
• He was conferred Life Time Achievement Awards in August 2013 by DainikJagran and Radiance Media among others for his contributions to facilitating coverage of public service issues in mainstream media.
• Adviser to the launch of Urdu Journalism Course at Indian Institute of Mass Communication (IIMC) 2013.
• Adviser to the Core Committee on formulation of a national level course on Health Communication, Ministry of Health, Government of India 2012.

Training & Professional Courses

• Certificate Course in Advertising & Branding at Indian Institute of Mass Communications, New Delhi, India (2002)
• In-house training of Media Administration in Prasar Bharati, New Delhi, India (2002)
• Workshop in Media Coverage of Child Trafficking in Bangladesh, Dhaka – (2002)
• Professional Course in Media Management at Staff Training Institute, All India Radio (New Delhi, India) (2003)
• Workshop on Media Management in Prasar Bharati, New Delhi, India (2004)
• Workshop on Financial Management in Media Organizations, Ministry of Information & Broadcasting, Government of India, New Delhi India (2006)
• Training in Image Management Consultancy at First Impression – New Delhi - conducted by a Management Consultancy company based in Mumbai (2011)
• Professional Course in Media Management at Staff Training Institute, All India Radio (New Delhi, India) (2003)
• Post Experience training in Advertising & Brand Management held by Mudras Communication (2012)
• BBC online course on community media (2012)
• Thompson Foundation Course in Digital Media, New Delhi (2014)